We will provide Complete Online Reputation Management of company/brand. It includes following activities:
- Complete Handling of Competitors Negative Marketing Tactics/ Trolls / Negative News Spreaders / Negative Trend Setters / Negative News Generating Profiles / Blogs / Websites / Fake News & Content Generating Websites
- Complete Prevention of Negative SEO and Negative Trends/News
- Complete Removal of Negative Blog Posts / Websites Articles if possible else SERP Rank down of blogs/articles
- Complete Removal of Digital News Report Content if possible else SERP Rank Down of such content
- High Ended Search Engine Optimisation, Social Media Marketing, Search Engine Marketing Campaigns Run for damage control and online reputation building.
- Guest Posts in High Ended Digital News Platforms
- Complete Management of All Social Media Platforms Against Trolls
- Complete Removal of Negative Wikipedia Article else rank down of such articles from SERP
- In Short, keeping you safe in this brutal cut-throat competitive world.
Companies often attempt to manage their reputations on websites that many people visit, such as eBay, Wikipedia, and Google. Some of the tactics used by reputation management firms include:
- Improving the tagging and search engine optimization of company-published materials, such as white papers and positive customer testimonials in order to push down negative content.
- Publishing original, positive websites and social media profiles, with the aim of outperforming negative results in a search.
- Submitting online press releases to authoritative websites in order to promote the brand presence and suppress negative content.
- Submitting legal take-down requests if someone believes they have been labeled.
- Getting mentions of the business or individual on third-party sites that rank highly on Google.
- Creating fake, positive reviews of the individual or business to counteract negative ones.
- Using spam bots and denial-of-service attacks to force sites with damaging content off the web entirely.
- Astroturfing third-party websites by creating anonymous accounts that create positive reviews or lash out against negative ones.
- Proactively offering free products to prominent reviewers.
- Removing online mug shots.
- Proactively responding to public criticism stemming from recent changes.
- Removing or suppressing images that are embarrassing or violate copyright.
- Contacting Wikipedia editors to remove allegedly incorrect information from the Wikipedia pages of businesses they represent.
Online reputation management
Reputation management (sometimes referred to as rep management or ORM) is the practice of attempting to shape public perception of a person or organization by influencing information about that entity, primarily online. What necessitates this shaping of perceptions being the role of consumers in any organization and the cognizance of how much if ignored these perceptions may harm a company’s performance at any time of the year, a risk no entrepreneur or company executive can afford.
Specifically, reputation management involves the monitoring of the reputation of an individual or a brand on the internet, addressing content which is potentially damaging to it and using customer feedback to try to solve problems before they damage the individual’s or brand’s reputation. A major part of reputation management involves suppressing negative search results while highlighting positive ones. For businesses, reputation management usually involves an attempt to bridge the gap between how a company perceives itself and how others view it.
A fast-growing discipline and corporate necessity, reputation management is widely acknowledged as a valuable intangible asset which can be one of the most important sources of competitive edge in a fiercely competitive market, and with firms constantly under increased scrutiny from the business community, regulators and corporate governance watchdogs good reputation management practices continue to help firms cope with this scrutiny.
Other benefits of sound reputation management practices are how much they reinforce and aid a corporation’s branding objectives which on their own along the way play a paramount role in helping a company meet its marketing and business communication objectives, a key driver towards how much any company can go towards increasing profits and its market share. Good reputation management practices are also important in helping any entity manage staff confidence as a control tool on public perceptions which if undermined and ignored can be costly, which in the long run may cripple employee confidence, a risk no employer would dare explore as staff morale is one of the most important drivers of company performance.
Reputation management campaigns in popular media
In 2011, the controversy around the Taco Bell restaurant chain arose when public accusations were made that their “seasoned beef” product was only made up of only 35% real beef. A class action lawsuit was filed by the law firm Beasley Allen against Taco Bell. The suit was voluntarily withdrawn with Beasley Allen citing that “From the inception of this case, we stated that if Taco Bell would make certain changes regarding disclosure and marketing of its ‘seasoned beef’ product, the case could be dismissed.” Taco Bell responded to the case being withdrawn by launching a reputation management campaign titled “Would it kill you to say you’re sorry?” that ran advertisements in various news outlets in print and online, which attempted to draw attention to the voluntary withdrawal of the case.
The practice of reputation management raises many ethical questions. It is widely disagreed upon where the line for disclosure, astroturfing, and censorship should be drawn. Firms have been known to hire staff to pose as bloggers on third party sites without disclosing they were paid, and some have been criticized for asking websites to remove negative posts. The exposure of unethical reputation management can itself be risky to the reputation of a firm that attempts it.
Some firms practice ethical forms of reputation management. Google considers there to be nothing inherently wrong with reputation management, and even introduced a toolset in 2011 for users to monitor their online identity and request the removal of unwanted content. Many firms are selective about clients they accept. For example, they may avoid individuals that committed violent crimes that are looking to push information about their crimes lower on search results.