We help clients make core transformations in marketing strategy and operations to power growth through digital advantage.
Digital marketing is no longer about merely adding online channels to the media mix; it is about integrating digital into all facets of marketing. Our global expertise in digital analytics, market research, technology, business design, and online strategy helps clients bring the full potential of digital marketing to bear on their business.
What we do
Digital marketing engagements are typically multifaceted, solving for specific digital marketing challenges while building ongoing client capabilities. In addition to defining new roles and responsibilities and helping develop employees’ skills, we address technology infrastructure issues and identify potential partners. We work with clients primarily in three core areas:
- Harnessing digital marketing to transform business effectiveness. We help clients drive higher sales productivity and other performance gains through digital marketing. This shift involves mastering multichannel to generate distinctive and practical insights from digital sources as a starting point for clients to develop new contact strategies, streamline planning and execution processes, and upgrade internal capabilities.
- Optimizing the customer experience across channels. We work with clients to integrate the flow of the customer experience across channels (e.g., face-to-face, telephone), opening up new lead sources, supporting sales for smaller-value transactions, and creating new models for service. We continuously provide new and practical perspectives on the evolving Customer Decision Journey and work with clients to make the deep, transformational changes needed to support new strategies and capacity demands.
- Developing and helping implement new growth models. We design appropriate business models and map development pathways for new opportunities by combining insights from digital with an integrated customer experience approach. These new sources of growth can be new products and services or new forms of media that better engage and convert existing online visitors. We also design radically new customer experiences that drive more demand for our clients’ existing offerings.
Scope of work
- Analyzing and restructure a client’s mix of channels to have a more prominent low-cost digital offering that could reach and serve new market segments
- Helping clients build new capabilities, such as redesigning their content-creation processes
- Addressing inefficiencies in online processes & helping clients triple productivity in customer acquisition and cross-selling
- Working with clients in the business to increase sales by quickly establishing a digital marketing capability
Our team uses multiple tools and exclusive partner data to develop fact-based insights for building digital strategies. These include:
- Helping clients find real business value from social media.
- Partnerships with Google Analytics to measure online responses across the Consumer Decision Journey
- Accelerating your ability to capture the potential of big data by driving insights from advanced analytics into action across your marketing and consumer-facing organization.
- Customer Experience Solutions helping you benchmark your customer experience against your competitors, capture feedback from all customers, across every channel and analyze this data for key customer journeys.
Marketing Solutions comprehensively covering the broad spectrum of tactical and strategic decisions that CMOs are responsible for and help them drive significant top-line growth and marketing budget savings by improving ROI and leveraging personalized marketing messages.